Pair beer and food to boost profits with McCain
SUMMARY: Discover simple ways to capture more sales and excite guests by pairing beer with McCain favorites.
Meet the demand for premium experiences
Beer and appetizers are the two most profitable menu items for operators. Guests are gravitating toward specialized and inspired menus and 20% of consumers plan to opt for higher-quality food and beverages in 2025.1 Operators can capitalize on this trend and drive higher check averages by leaning into pairing and shareable appetizers featuring bold McCain flavors.
Consumers spend more when they are pairing and sharing, so operators should focus on special occasions that bring people together, like sporting events.
Seasonal sporting events, such as spring sports, offer operators a prime opportunity to attract fans and large groups with shareable appetizers and beer, driving higher check averages and increased profitability. In fact, check sizes rise an average of 21% when guests are watching live sports.2
By offering an irresistible food and beer menu, operators can capture additional sales by enticing consumers to order more when they might otherwise have just been coming out for a drink. With collaboration between chefs and cicerones, McCain offers menu ideas through the broadest portfolio of shareable foods paired with popular craft beer varieties to inspire any pairing and sharing menu. This helps operators create menu differentiation from the competition to drive traffic.
McCain offers a number of products that are delicious on their own or can serve as the base for myriad menuing options:
Anchor® Spicy Cheese Curds, made with fresh Wisconsin cheese curds.
Anchor® Spicy Pickle Fries featuring a crispy texture and added heat.
Anchor® Crafted Beer Battered Jalapeño Bottle Caps made with red and green jalapeño slices in premium beer batter.
McCain® SureCrisp® Seaside Salt, Pepper & Garlic Straight Cut Fries made with a coating that stays extra crispy for up to 30 minutes.
Anchor® Cheesy Dippers, thinly shaped and tempura battered for a crispy exterior and creamy cheesy center.
Brew City® Beer Battered Thin Cut Onion Rings, twice dipped in a premium craft beer batter.
Crunchy texture. Bold, on-trend flavors. Crafted quality. McCain’s lineup perfectly complements popular craft beers with ideal flavors that create better guest experiences.
Pick your favorite products, check out our menu inspiration page and see how pairing and sharing can work in your establishment!
SOURCES
1CGA by NIQ; On-Premise Measurement (OPM) Consumer Insights.
2Deloitte; Tech, Media, and Telecom. 2023 sports fan insights: The beginning of the immersive sports era.
